Desert time

Been out in Palm Springs even tho the heat is punishing. We tend to work at night since we stay overnight and do an extended siesta of indoors stuff when it’s hottest. Last visit a monsoon blew through, it went from bone dry to horizontal rain to 95 + 45% humidity in about a half hour. Bonkers.

Rain coming. Bottom middle-leftish you can see a vertical line which is straight up torrents of rain. They hit us shortly after this.

 

Here’s an outdoors mounted piece. I took a photo of the original artwork, imported to Illustrator, did a little path tracing and vectorized the whole thing, then blew it up to about 9′ tall. it’s printed on 5 separate pieces of 3mm Dibond material, a laminate aluminum-plastic-aluminum. So far the color is holding up amazing.

Indoor piece mounted over a fabric-covered wall. We used wire anchors and have it an inch or so away from the wall because the owner promised dire repercussions were we to mar the fabric.

If you need indoor or outdoor artwork created, adapted, updated, edited, or retouched, give me a call. I’ve been using Photoshop since v 1.0 when we got it on a stack of floppy disks about a foot tall. They didn’t even have layers. I can do printed, painted, screened, or projected, wherever you want, whenever you want. I also brainstorm and cogitate on new ideas, so think big! I love nothing more than coming up with a huge, ambitious idea and making it real.

Some work did

Been struggling along getting freelance jobs here and there, sending out tons of resumes. Couple contacts. If you need any help with anything at all design or advertising give me a shout!

Here’s some San Pasqual High merch I did. 

Also we adopted a lil rescue buddy. Ivy really got the short end of this pic. She named him Lord Fluffy.

If you’re in Escondido or anywhere in North County give me a holler, I am an experienced graphic artist, photographer, videographer, editor, copy writer, advertiser, marketer, and so on and so forth. If it’s advertising & marketing I’ve done it. I’ll even host your website! 

Makin’ podcasts

If anyone needs any help in creating or distributing podcasts, give me a ring! I’ve been working on a couple lately, and learning a ton. Prayers for Da Bears is my brother’s NFL football related podcast and Doc Talks Stats is my friend David’s basketball stats podcast and video series. Figured out how to get added to iTunes, use some collaborative sound editing software, setup AWS for podcasts, and more. It’s more challenging than it seems!

Jobbin around

Had a few jobs finish up and out and about looking for more! One fun gig is some gigantic enlargements of artwork for wall installation in a private residence…and I’m talking big, from a few inches across to in one case almost eight feet across, printed on a laminate weather resistant material and mounted outdoors. My brother and I also built the mirror piece on the right, which was conceived by our client (who is pretty creative and cool). 

Outdoor stuff is pretty intimidating, especially in California, because the sun here will mutilate anything very quickly. Hopefully this material holds up to the desert radiation and mutant scorpions and whatnot. 

Also, as usual, totally random things, wordpress sites, high school sports booster hoodie graphics, book editing, etc.

Hit me up if you’re looking for any kind of creative work, or if you’re not sure what you need. Even if I can’t do it for whatever reason I’ll either find someone who can or pretty likely show you how to do it. 

Here’s my baby being all photogenic, to really tug at the heartstrings. Happy Christmas and Hannukah and any other holidays you celebrate. 

Get used to inconsistency!

Work comes slowly or in a manic rush for freelance graphic artists much of the time. If you’ve managed to organize your business to have a steady manageable flow of work, please send me your secrets. I will bake you delicious banana bread. Included: photo evidence. 

Watching commercials in the new media environment

I recently went on a cord-cutting adventure, canceling my Cox cable TV, but keeping the internet. I couldn’t justify the $250+ per month anymore, I never used my HD DVR, much less TWO HD DVRs. So I canceled all that and signed up for Hulu Plus (I had an existing streaming only Netflix account).

The weirdest thing thus far has been the commercials. Hulu is a subscription service that has commercials. Odd, right? They’re shorter-form spots in general, often under thirty seconds. Capital One has a spot featuring Alec Baldwin where he, in a way, acknowledges you’re watching a streaming show.

The biggest issue as a television watcher surprised me, though: they don’t have a large variety of commercials. I don’t know if they’re targeted and I’m not a popular target (although white guy, 35-55, etc, seems pretty solid as a demo target), or if their ad space is not much in demand, I didn’t bother to look into that. But they have pretty much the same 10 or 15 spots over and over.

One thing that occurs to me is that there’s no “local” ads on streaming services, at least the ones I’ve watched. With Cox or Time Warner you have a mix of national, regional, and local spots filling ad time. With streaming so far I only see a broad national lineup. I’m sure that will change in time…isn’t that the whole point of online services, from a marketing/advertising point of view: the ability to effectively target your efforts?

The whole streaming media environment is massively fractured and spread out right now, and honestly I don’t see that changing. You don’t need a huge percentage of users to make a profitable venture, given the falling production costs. Content is going to be king, like usual. The delivery mode is going to switch dramatically, and constantly. Personally I like it. This fevered, inventive, breakneck landscape is more exciting and energizing than the torpid cable/antenna monopoly I grew up with. The more the merrier!