I took Neatnix.com from a busy, complicated, confusing site and made something straightforward and simple. From a fussy site with the most common comment “What is this about?” to a clear and concise statement with, importantly, 2 clicks to a purchase.
I’m getting pretty good at deploying WordPress installs on very, very competitive budgets. Sun West has a nice, responsive site ready to rock in about 10 days from start to finish.
After that they asked for another round with a little direction (they picked other icons they liked and told me about them):
They liked “F”, so I did up a whole series of icons for other things for them.
I think they came out well for “simple” icons. Funny how hard simple can be, though