Lowes Ventana Canyon Resort

Lowes Ventana Canyon Resort

Lowes Ventana Canyon Resort | Outdoor Signage | Design and production

Skills:

  • Concept/mockup
  • Illustration
  • Graphics production
  • Dieline creation
  • Sign production and installation

Loews’ Ventana Canyon is a five-diamond resort in the desert north of Tucson. After a damaging flood the management decided to completely overhaul an only modestly developed nature walk, and they wanted a great experience for their visitors. So they brought me in. I went to the resort and walked the trails, sketching and comping a variety of signage options. Afterwards I sourced the signs to an appropriate vendor, keeping in mind the fact that they were to be outside in punishing Arizona weather. I researched the animals and plants in the area, gathered all materials, and produced files for over 200 signs to grace their nature walk, managed the project on budget, and delivered the signs when specified, even handling the packing and shipping myself. The response from guests has been universally positive, with the signs in place even today.