My friend is starting up a new business and contracted me to develop her logo and color palette. This is some of my favorite kind of work, because I get to help a client get to where they want to be, translate their own personal visual language, as it were, into something out in the real world. It’s very gratifying for a client to say “that’s exactly what I was thinking”, or, just as much, “I wasn’t think of that at all, but it’s perfect!”