- Corporate identity
- Graphics production
- Web production
- Stylesheet development
HPI, a solar installer in California and Nevada, needed a web upgrade, along with a corporate identity makeover. After a creative meeting I mocked up and upon approval produced an entire suite of coordinated business materials, in matching styles, including cards, presentation folders, brochures, and templates for advertising. I also generated a style guide, showing color and logo usage, for their new materials.
Upon approval of identity materials we developed a new site, with an entirely new look and feel, built on a development server. I managed the entire site’s content transfer, troubleshooting, and cleanup, getting the site ready for launch. Additionally I integrated the site with Salesforce and Constant Contact, the CRM used by HPI. I also produced video and audio for the website and other promotional use.
Additionaly I generated trade show materials, such as booth graphics and backdrops, which I built to spec, vended, and sometimes constructed personally.